BRAND ACTIVATION: NIU LONG PARTNERS WITH SUN CHATEAU FOR SEASONAL NEW ZEALAND LOBSTER DISHES

TBA facilitated a seasonal menu listing for Niu Long at the Sun Chateau, showcasing premium New Zealand Southern Rock Lobster in innovative dishes.

Type
Brand Activation, Seasonal Menu Listing
Services
Chef Collaboration, Menu Development
Year
2025

TBA is pleased to announce a new seasonal menu partnership featuring Niu Long New Zealand lobster at Sun Chateau, a premier venue with an iconic Shanghai Bund view.

New Zealand Lobster with Narcissus and Mango

This collaboration showcases premium Niu Long lobster through:

  • Exclusive seasonal menu placement with branded touchpoints in the lobby, elevators and private dining lounge screens
  • Two signature dishes created by hashtag Michelin starred Executive Chef Huang Boquan, who brings his expertise from luxury hotels across Hong Kong and Singapore
  • Innovative presentations that highlight the lobster's exceptional quality and the pristine waters it comes from
New Zealand Lobster Carpaccio with Spring Accents

The partnership demonstrates TBA's expertise in creating meaningful collaborations that elevate premium New Zealand seafood in China's high-end dining establishments and event venues.

If you are in Shanghai, be sure to head over to Sun Chateau to try the New Zealand Lobster Carpaccio with Spring Accents and New Zealand Lobster with Narcissus and Mango