BRAND ACTIVATION: MONTAGUE PARTNERS WITH RITZ CARLTON PUDONG FOR LIMITED-TIME HIGH TEA OFFERING

TBA orchestrated a high tea experience for Montague at the Ritz Carlton Pudong in Shanghai from 9-24 March 2024. The event showcased Montague's premium Australian nectarines and plums in an array of savoury and sweet delicacies.

TBA collaborated with Ritz Carlton Pudong's Executive Chef Andy Mckee to create a menu that highlighted the natural aroma, flavour, and vibrant colours of Montague's stonefruits. Standout dishes included "Poached scallops with caviar, drizzled with nectarine jelly" and "Chocolate Tart with nectarines cremeux."

The LTO received positive feedback, with 90% of guests expressing satisfaction with the experience. By hosting at the Ritz Carlton Pudong, Montague reinforced its position as a leading producer of high-quality fresh produce and introduced its stonefruits to discerning consumers in a sophisticated setting.

TBA's role in facilitating this collaboration demonstrated its expertise in creating strategic brand activations that showcase products in premium environments. The success of this LTO highlights TBA's ability to connect brands with high-end venues and create memorable experiences that resonate with target audiences.

This activation exemplifies Montague's commitment to showcasing the versatility and taste of their Australian stonefruits through strategic LTOs in premium dining environments, while also illustrating TBA's proficiency in executing impactful brand experiences.

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