CHEFCO: TBA AND DINZ SHOWCASE NEW ZEALAND VENISON AT "WHO KILLED BAMBI" EVENT

TBA collaborated with Deer Industry New Zealand (DINZ) to create a Chef's Table event highlighting the unique flavours of New Zealand venison, featuring Chef Conrad from Highland of MUSEGROUP.

Type
Culinary Event, Brand Activation
Services
Event Planning, Chef Collaboration, Product Education
Year
2023

TBA partnered with Deer Industry New Zealand (DINZ) to organise the "Who Killed Bambi" Chef's Table event, showcasing the distinct qualities of New Zealand venison.

The event featured:

  • Six dishes crafted by Chef Conrad, part of ChefCo, from Highline of MUSEGROUP
  • Attendance by esteemed chefs from China
  • Discussions on cooking techniques and experiences with venison
  • Insights from Felix from DINZ on sourcing, supply chain, and sustainable farming practices

TBA facilitated meaningful exchanges among culinary professionals, exploring innovative approaches to maximise the potential of New Zealand venison. The inclusive atmosphere allowed for valuable interactions between chefs from diverse backgrounds.

The event deepened guest chefs' appreciation for the quality and integrity of New Zealand venison, enhancing their culinary skills and knowledge. It celebrated fine dining while demonstrating the remarkable culinary possibilities of the product.

This Chef's Table event showcases TBA's expertise in creating engaging culinary experiences that effectively promote products and foster connections within the industry. By combining product education with hands-on culinary exploration, TBA helped DINZ strengthen its position in the Chinese market and build relationships with key culinary professionals.