GOOD TRASH & CHEFCO: SPARKING CONVERSATIONS ABOUT FOOD WASTE AMONG AWARD-WINNING CHEFS

In celebration of Earth Day 2024, GOOD TRASH and ChefCo collaborated with Marvelous Foods to engage 40 award-winning chefs in a conversation about food waste. The partnership aimed to raise awareness about the silent villain in many restaurants and daily kitchen operations while promoting Marvelous Foods' exceptional Yeyo coconut-based gelato.

We asked the chefs to share their top three daily food waste culprits, revealing eye-opening and diverse results. From coffee grounds to forgotten vegetable scraps and even animal fur, the chefs provided unique insights into the challenges they face in reducing food waste. The chefs also shared creative solutions and innovative approaches to tackling this issue in their kitchens.

Throughout the campaign, we received a high response rate from chefs eager to collaborate with the GOOD TRASH community and contribute their perspectives on sustainable practices. This engagement demonstrated the chefs' passion for finding ways to minimise food waste and promote sustainability in their culinary creations.

As connectors for partners and clients within a vibrant community of culinary professionals, we sees its role as empowering chefs to transform everyday ingredients into culinary triumphs while championing sustainability. By providing resources, tips, and inspiration, we supports chefs in their efforts to reduce food waste and create a more sustainable future for the culinary industry.

The success of this Earth Day campaign highlights GOOD TRASH and ChefCo's ability to facilitate meaningful conversations and collaborations that drive positive change in the culinary world. By partnering with Marvelous Foods and engaging award-winning chefs, we showcased its commitment to promoting sustainability and supporting its community of culinary professionals.

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