SURPRISE & DELIGHT: TBA CREATES LUXE CHERRY MACARON GIFT BOXES FOR GRUPO VERFRUT CHILE & PERU

TBA created premium Christmas gift boxes for Grupo Verfrut Chile & Peru, designed to express seasonal appreciation for the Chilean fruit giant's importers and distributors in China.

The concept aligned symbolic cherries with the holiday season, featuring an elegant trio of macarons that captured the essence of Verfrut's prized Santina and Lapins cherry varieties. The macarons reflected the cherries' flavour profiles and vibrant colour palettes, complete with playful fruit perches.

TBA collaborated with a local bakery specialist to craft an artisanal batch of macarons. Each treat contained 60% cherry content through jams and fresh inclusions, embodying Verfrut's brand identity centred on pure tastes.

The gift boxes provided Verfrut's Chinese partners with an experience akin to sampling their exceptional produce directly from the orchards. This approach allowed Verfrut to convey their greetings in a refined format while providing a tangible representation of their product quality.

The overwhelmingly positive feedback from recipients demonstrated the success of this gifting strategy. This project showcases TBA's ability to create innovative, brand-aligned concepts that resonate with key stakeholders and reinforce business relationships.

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