VISUAL STORYTELLING: TBA SHOWCASES FIORDLAND LOBSTER COMPANY'S WILD LEGEND BRAND

TBA's photography team creates a captivating visual narrative for Fiordland Lobster Company's Wild Legend brand, highlighting the pristine environment of Milford Sound, sustainable harvesting practices, and culinary excellence.

Type
Photography, Visual Storytelling
Services
Brand Photography, Content Creation
Year
2023

As part of the Ends of the Earth project, TBA's photography team journeyed to the breathtaking Milford Sound to capture the essence of Fiordland Lobster Company's Wild Legend brand. The resulting images tell a compelling story of New Zealand's pristine waters, sustainable lobster harvesting, and world-class culinary applications.

Below are a selection of a large image library we had captured for Fiordland Lobster Company.

Chinese chefs enjoying the sights on fishing boats with crew at work in the crystal-clear waters of Fiordland.
Photos capturing interactions between Chinese chefs and the Fiordland Lobster Company team, highlighting the exchange of expertise and information about the product.
Close-up shots of chefs preparing and plating exquisite lobster dishes, demonstrating the versatility and premium quality of Wild Legend lobsters.
Lovely interactions between the Fiordland Lobster Company team and Chinese chefs

This photography series not only captures the raw beauty of Milford Sound but also effectively communicates Wild Legend's commitment to sustainability and quality. By documenting the journey from harvest to plate, TBA has created a visual story that resonates with both culinary professionals and discerning consumers.

The striking imagery serves as a powerful tool for Fiordland Lobster Company to promote their Wild Legend brand, emphasizing the unique provenance of their product, sustainable practices, and its applications in high-end cuisine. This visual narrative strengthens Wild Legend's position in the premium seafood market, particularly for the Chinese audience.

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